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Your new 2-year edge, in a few days…

Escape the MATRIX…

head for the NORTHERN LIGHT…

A course for you - whatever your size, sector, needs...

  • Directors, Owners, Managers
  • Sales, Marketing, Business Development
  • Investors, NED/NXD, Board members

Full tuition & support - whatever you do with us

  • Specialist business tutors
  • Pre and post support 
  • A clear path to excellence

Contact us today to see how we can help you...

Yes, up to 2 YEARS of an edge, in just a few DAYS!

This is the best investment you will ever make; whether you are a business owners, director, manager, non-exec or investor – imagine being able to develop a real and lasting advantage, and be able to deliver it again and again!

Your organisation, shareholders, investors, and of course your customers, will love you as you focus on aligning needs of the market with the needs of your organisation…

Rapidly craft a remarkable competitive advantage
thats is specifically YOURS

We have a focused range of options for you – from an inclusive Bootcamp,
to a full 3-day exclusive workshop programme; your choice, to fit your needs

The Edinburgh Roundtables ™ (online, invitation-only, free)

V.I.P. online discussions around key themes around Competitive Advantage within a small group of professionals; learn that simply a change in your thinking can quickly improve your edge – both personal and organisational

Competitive Advantage Bootcamp

In only 3 days (2+1) you dive in and learn how to go through a methodical, robust process of finding where and what your true advantage is, and gain your Certificate in Competitive Advantage

Competitive Advantage
Full Programme

3 days spent solely with your organisation, 1-on-1,  where you and your team uncover your singular best advantage, turn it into an irrefusable, powerful offer you can confidently present to Board, Staff and Customers

Your Business Tutors

Delivered by professional experienced business people, for business people

David Hood

Influential pioneering Author, Marketer and Competitiveness Strategist. Founding Director.

Calum McRae

Business Systems, Technology and Sales specialist, Client & Partnerships Manager

Escape the Matrix. Head for the Northern Light


For less than 2 cups of coffee a day = 2 YEARS of an edge?

 Yes, for around a month’s executive salary, or the price of a couple of cups of coffee a day over your two-year advantage, you can secure your singular, best, unassailable edge!
An edge for you and your organisation – making you truly valuable (and irreplaceable) whilst developing and sustaining your organisation’s irrefusable offer…

Your Guarantee

Improve Personal Prowess

Instead of constantly having to fight to get ahead, personally and organisationally, focus on where you can make the greatest positive impact… reduce stress and the lure of the next-best-thing!

Advantage & Results – Guaranteed!

Not only will you find YOUR advantage (that isn’t or cannot be replicated by anyone else, as only you possess the insight), you can use the process again and again.
We make sure you get results.

And new for later in 2024…

A Smartphone APP – access everything

The main way to access the Edinburgh Institute’s programmes and other resources, will soon be through an APP.
Registered Professionals and Clients will gain access, where online events, schedule of workshops and a host of value will be available – direct to your phone!
(Just in time – whilst you are at your Meeting, making important decisions and planning… with immediate help!)

What about taking a VACATION to Scotland…. AND increasing your competitive capability and improving your business at the SAME TIME?….  Travel, Learn, Relax!

  • Take a vacation in historic Scotland – the land of mountains, folklore, castles, innovation, and of course, whisky and golf
  • Whilst here, invest a couple of days Competitive Advantage programme – gain world class leadership skills and power up your business! Now that would be a memorable trip!

Roundtables ™

V.I.P. online free events…

  • Join with other Non-Execs (NEDs/NXDs) in an exciting and thoughtful session at our Edinburgh Roundtable; a quick dive into how to adjust your thinking about Competitive Advantage…
  • Learn how to make YOURSELF more valuable to the organisations you serve (and more competitive and effective as a Non-Exec)
  • And see how to increase profit, revenue, and improve the products or services, and confidently present this to the Board!

What to Expect:

Full insight & training 

Depending on which programme you take, you can develop key skills in uncovering advantage, and use them again and again…

Never be stuck again!

Instead of the usual, desperate tactics that may not work, be assured of your new edge, and confidently deploy and present it to all…

Edinburgh Institute

  • Our advantage is giving you a 2-year advantage
  • Next-generation business education
  • Blended Learning for Business ™

St Andrews Educational Media Services Ltd
14 St Catherine’s Street, Cupar, Fife KY15 4HH

(44) 131 202 6090 – general

(44) 7949 80 1234 – courses & workshops



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Get in touch today…

Call our Calum on (44) 7949 80 1234
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