Created by business people, for business people: our competitive advantage is helping you create your singular, best competitive advantage.

Our new training & online course platform development is underway, so please be patient and keep in touch by Registering – just check out the quick form at the foot of this page to connect!

** NEW INTAKE ** – the updated 2021 three and five day programmes are now released – so if you haven’t yet grabbed an opportunity to create a powerful, new, singular and best Competitive (and Compelling) Advantage, now is the time!

Check out your Competitive Advantage options now >>

David Hood, Founding Director

Now its easier to grasp your new, singular and best, Competitive Advantage!

You now have the choice of a ONE day workshop, or the full THREE day workshop – and even an Non-Exec Director for Competitive Advantage! 

Beyond Covid: an Opportunity to Remodel your Business?

Founder David Hood interviewed by Willy Amman for Digital Scotland’s Executive Interview series, on how the present covid crisis could be a real opportunity for an organisation to not just reshape itself.

Not only to just re-organise its operations to survive, but re-evaluate what it delivers and strangely, create a better level of engagement and value to the organisation’s Customers and Clients, to actually thrive.

What’s in it for YOU? Your Singular, Best Competitive, Compelling, Advantage & Edge!

It is simple; we help you create your singular, best, unique Competitive Advantage, make it Compelling, and give you the ultimate EDGE, to increase your revenue, profit, position in your sector, and create your own market. And this Edge can last up to TWO YEARS!

Whatever the size or type of organisation, whatever the sector, whatever your strategy or situation. You can rapidly grasp a new, authentic, edge…. in only a few days! Much of competitive advantage and edge is down to your thinking; the standard management thinking is PREVENTING real competitiveness. You deserve better than just to be taking on the latest fad, tech, or business model. To be remarkable isn’t some added ingredient or magic bullet – it is within you to think differently, and that is where the magic happens….

Top tip for Competitive Advantage:

Where are we?


Edinburgh, Scotland

We are located of course in the wonderful internationally renowned, fantastic capital city of Scotland, the foundation of the enlightenment. We are developing our new online academy platform for you now, and you can register with us today by pinging us using the form below – so we can keep you up to date with developments!

Created and operated by Business people, for Business people.

What can I access right now?

Masterclasses & Workshops

We hold all our Workshops online (or when things allow post-covid, at a venue of your choice as an option), where you will find a superb environment to work up your Competitive and Compelling Advantage. Over just a few days, we guarantee to show you what is standing in the way of your achieving competitive advantage and develop the resulting compelling story (your offer), and set you off with a competitive boost you need to improve returns or revenue!
Just subscribe below and we will follow up and schedule in a call!

Non-Executive Director

Why not look at bringing in your own Non-Executive Director for Competitive Advantage? Imagine – having your own NXD/NED on your Board! Not the usual non-exec just offering advice with business ideas and input, but working hands-on with you and your Team to ensure you are ALWAYS TWO YEARS AHEAD of the competition?

This could be the best resource you have ever
brought in to your organisation!


Scotland, like other countries has vibrant, specific key ‘industry’ sectors; and we are hosting invite-only, premium V.I.P. ‘The Edinburgh Roundtables’ – events addressing individual sectors: to examine Competitive Advantage within those important sectors and markets, to develop true new customer insight, and uncover market-led value to help SMEs within those sectors survive and thrive. Watch out for announcements relating to these Roundtables – make sure that you are Registered below to receive alerts for these events, as only a limited number of SMEs can be accommodated around the big boardroom table (physical or virtual)!

Conferences & Summits

The Edinburgh.Institute brings the Scottish SME sector the best, super-critical series of events and resources, throughout the year. Our inaugural flagship events Competitive Advantage Scotland and Digital Women led the way; more are planned! Make sure you grab the opportunity to place yourself on the path to continuing success.

Online & Video

Check out this 20 minute video that will help you think afresh about how you view Competitive Advantage!

You think you know where and what your advantage is?

You want to know why it could be better?

Why it could be better than your competition?

Any organisation, and size, can grasp a meaningful advantage
– see how 3 companies managed to do just that (click below)




Inaugural Flagship Events (more soon)



Considered having a Non-Executive Director (NXD) on your board? What about someone who is there solely to help you maximise your Competitive Advantage?

Imagine..... someone on your Board who is there to ensure you have your best competitive advantage, and it is sustained, for at least two years? Wow.... check out the details....
Enquire today about NXD package >>

You can Register now with the Institute

  • Get info about forthcoming Workshops, flagship summits Competitive Advantage Scotland ™ and Digital Women ™, access Workshops, Courses, Memberships, and more…..
  • Just ping us a message here >>
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Register with us today! – use the form here to connect with us >>

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