Escape the Matrix…
… head for the Northern Light of the Edinburgh Institute… no more ‘same old’ matrix of mediocrity, its time to stand out…
Competitive Advantage – in your Pocket…
Access Courses and other resources, any time, any where.
Instantly.
When and where you need it.
Consider it your own personal competitive advantage Advisor,24/7.
THINK.
TRIM.
THRIVE.
See How It Works—Risk Free!
Discover Your Unbeatable Competitive Advantage in Days, Not Months...
If you’ve tried generic business frameworks that your competitors are also using, you’re ready for something different.
Edinburgh Institute’s proven framework helps you identify and build a unique competitive advantage that can keep you ahead for up to two years. Through focused online courses and strategic guidance, you’ll discover what truly sets you apart—and how to leverage it for measurable growth.
Available now on your smartphone. Start in under an hour.
Your Journey
What You’ll Achieve:
- Identify your unique market position that competitors can’t easily copy
- Clarify your value proposition and optimise your pricing strategy
- Define your ideal customer and craft messaging that resonates
- Build a sustainable competitive advantage verified to last 18-24 months
Your OWN
Non-Exec!
Would you like to have your own Non-Executive Director for Competitive Advantage?
Someone looking after your edge, helping you, your board and managers to ensure you have a TWO-YEAR competitive advantage?
Well, you can now. Just ping us and we can give you that additional support, there for you, at all times, so you can focus on delivering and deploying your new advantage.
Think. Trim. Thrive. ™
20%+
Expected Revenue
Improvement for Members
250
V.I.P. Professional Subscribers target
early 2026
25
Organisation Members
in 2025/26
Access ALL that you need to keep ahead. To really stand out in your market, better serve those you serve, ensure you create and maximise the value of your offer, you price, revenue, and value of your organisation.
David Hood
Founding Director
Your ‘Competitive Advantage partner in your pocket’ gives you 24/7 access to resources to help you survive and thrive. Download the app today, and ping me – looking forward to helping you succeed!
Calum McRae
Pathway Manager
Together, we uncovered our singular, best Competitive Advantage through the Edinburgh Institute’s rapid programme. It is now totally clear, focused, and resulted in increase sales and a clear, unassailable position in a challenging market.
Terry Burns
MD, NuTrend, Member Organisation
Choose Your Path
to Success
Pay What You Want*
£x/3m
✓ Smartphone APP
✓ Competitive Insights
✓ Special invitations
× On-demand Courses (24/7)
× Guidance & Support
Professional
£39/m
✓ V.I.P. APP access
✓ Enhanced content
✓ Edinburgh Roundtable Invitations & Access
✓ FULL core Competitive Advantage Courses (24/7)
× Guidance & Support
Member Org
£275/m
✓ Active Assistance
✓ Access all areas
✓ V.I.P. invites
✓ Studio / Programmes
✓ FULL Competitive Advantage
& Support / APP area
Charity/3rd **
£PWYW
✓ 3rd Sector APP access
✓ 3rd Sector Events
✓ Edinburgh Roundtable for 3rd Sector
✓ On-demand Courses (24/7)
✓ Pay What You Want
* PWYW = Pay What You Want (time limit & terms apply; introductory new initiative, to get you underway!)
** 3rd Sector = verifiable eligible ‘good causes’, charities, not-for-profit, social enterprises
Edinburgh Institute ™
- Our advantage is giving YOU up to
a 2-year Competitive Advantage - Next-generation business education
- Blended Learning for Business ™
St Andrews Educational Media Services Ltd
14 St Catherine’s Street, Cupar, Fife KY15 4HH
Scotland
(44) 131 202 6090 – general
(44) 7949 80 1234 – courses & workshops
Location
Policy
Data, Privacy, Using this site
Join our EI LinkedIn group
- Link to the EI group (opens new window)
Get in touch today…
Call our Calum on (44) 7949 80 1234
Email him: calum@edinburgh.institute