Our Purpose & Tenets
Why should you Engage with the Edinburgh Institute?
We are here for one purpose: to help you create and craft your singular, best Competitive & Compelling Advantage and Edge.
And as you would expect, we do things differently; but it isnt just what we do differently that is important, it is how we do it and why. We only want to work with individuals and organisations that share those principles and values, to make commerce better for humanity in a remarkable and meaningful way.
Our Tenets are something we hold dear; they are listed below so you can get the shape of how and why we do what we do. We hope you like it. We think you will.
© Edinburgh Institute
Is to give you your singular, best Competitive (and Compelling) Advantage, creating your own market, on your terms. That’s it.
Success & Value
harming you and your organisation’s ability to deliver and engage your market
It is a lot more than just 'Margins'....
wants more, you cant deliver less; but you can enjoy a fair price for your efforts
It HAS to be REAL
becoming irrelevant; but only by realising and addressing significant needs in the market
It HAS to be SIMPLE
must be simple, singular, sustainable and sublime. For an SME, it has to be simple.
Define YOUR OWN Market
competitive forces limiting it. It is wholly within your capabilities to define your own market
commodification of what we do!
Your Place in the Market
Its all about us Humans
where your business model is sustainable and your competitive advantage is complete.
… is never what you think it is, nor where. It is in your brain. It is in your thinking. Think your way to a real, supreme, Competitive & Collaborative Advantage with the Edinburgh.Institute