Written by Edinburgh Institute Founder, David Hood
A critical handbook for the modern professional Marketer and those responsible for Revenue Generation.
Marketing: the most misunderstood and misaligned practices in the whole of commerce. In current management thinking, there are a few, fundamental, hurdles between you and superior marketing capability.
Know what these limitations are, and how to overcome them; read through the 15 short manifestos to understand how you can strategise and deploy your resources and skills in such a way as to use marketing in the best way possible – to better serve your organisation, it Clients, Consumers or Customers.