OPTIONS to Maximise your Advantage & Edge!

Total flexibility. Whether you are looking for a quick fix, a rapid renewal,
or a longer period of a sustainable, lasting, and truly world-beating
Competitive Advantage. It could last up to 2 years!… Your choice…

Quick Fix, Powerful Advantage,
or Long-term Edge.
You choose.

Its up to you. Dive in and sort out today’s challenges.
Or create a sustained Competitive & Compelling Advantage.
Your choice!

* NED option: 24 month contract applies for NED option; all meetings/workshops, virtual or in-person meetings held at the Institute unless agreed otherwise. All options above are standard and terms apply.

What You Get

Whatever option you choose, you get real, rapid and easily deployed actions.


No boiler-plate template solutions – it is your own distinctive advantage. Yours. And only yours. So it truly is a U.S.P.!


Be Different - Your True U.S.P.

This is no cosmetic exercise; creating an edge that stands out from all your competitors. For up to 2 years!

Clear Engagement & Results

Whatever option, working with us is clear, rapid and easy. Your resulting edge quickly crafted, presented and promoted.

Action Plans

No stuffy, buzz-word packed reports. Practical actions only. Small, but really significant changes that work.


A dedicated competitiveness specialist. On you side. Offering a blow-by-blow creation & deployment process. Easy.

You & Your Top People

We take you and your people through a robust process to help you build a remarkable (and sustainable) edge.

Here to help:
Business Strategist Carie Lyndene!

Carie is our new addition to the EI team – she is here to help you see how the Competitive Advantage programmes can improve your edge, and get you enrolled today! (We have a finite number of these, with only 1 organisation from any industry/market sector, so chat asap!)

She joins our Team up in Cupar, Fife, Scotland, (where the Institute has recently collocated with the St Andrews Management Centre, and this partnership completes our suite of management and business development resources to help Client organisations like yours).

Carie will ensure you secure your slot in our exclusive and limited 1-2-1 workshop programme schedule, to get you rapidly on the road to your definitive and distinct edge and enhancing your position and value to those you choose to serve. Her focus and specialisms around (good, authentic and sustainable) profit-growth, robust sales strategies and purpose-driven organisational and revenue improvement means she fits right in here!

Please feel free to get in touch with her today, as she is keen to engage with the Edinburgh Institute’s members and friends, find out more about your needs and future plans to compete or build resilience in your market, and to help you break out from survival to thrival.

To connect with Carie, or know more about the 3-day programme:



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